39
20s headpiece for women
Skip itHigh returns (13.9%) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,336.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Price range
Okay$6.29–$19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 213K searches
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Returns
Bad13.9%return rate — above 5% kills the launch gate