46
20 gauge needle
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good958.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.67–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 103K searches
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier