58
2 in 1 shampoo and conditioner
Launch itA $965K/yr market growing +8.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Great$965K$965K/yr · 727K searches
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.03–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,957.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality