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2 blade razors for men
Launch itA $915K/yr market growing +17.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Market size
Great$915K$915K/yr · 432K searches
Price range
Good$5.45–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,743.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand