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100 gel nail polish set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$30.63–$65.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.84avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,637avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 55K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand