35
1 dollar lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$1.35–$24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,432.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.86avg listing price — sweet spot $15–$100
Market size
Bad$43K$43K/yr · 279K searches
Brand share
Bad100%top-5 brand share — brand-locked demand