55
toddler utensils
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.7M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Review moat
Bad5,261.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Price range
Bad$3.94–$16.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality