59
toddler swing
Launch itA $1.5M/yr market growing +33.2% this quarter with returns at 2.0% — clears our launch bar.
Avg price
Incredible$42.80avg listing price — sweet spot $15–$100
Price range
Incredible$14.96–$82.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 2.2M searches
Returns
Good2.0%return rate — above 6% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,931.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale