60
toddler plates
Worth a lookShows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 3.4M searches
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Good$6.83–$36.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,633.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.1%90-day search growth — must beat 0% to launch