77
kids sunscreen
Launch itA $5.9M/yr market growing +211.7% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$5.9M$5.9M/yr · 2.7M searches
Growth
Incredible+211.7%90-day search growth — must beat 0% to launch
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$14.51avg listing price — sweet spot $15–$100
Price range
Good$5.70–$31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,980.29avg incumbent reviews — the moat a new listing must climb