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kids shampoo
Launch itA $8.7M/yr market growing +13.8% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$8.7M$8.7M/yr · 4.8M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Competition
Great31%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$16.50avg listing price — sweet spot $15–$100
Price range
Great$5.17–$51.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,301.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality