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kids body wash
Launch itA $5.2M/yr market growing +14.6% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$5.2M$5.2M/yr · 3.2M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Price range
Good$5.17–$27.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,293.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality