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hydrocortisone lotion
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.4M searches
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Great$3.81–$55.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.90avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad9,555.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.6%90-day search growth — must beat 0% to launch