60
diapers
Launch itA $19.8M/yr market growing +1.0% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$19.8M$19.8M/yr · 12.4M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$32.18avg listing price — sweet spot $15–$100
Price range
Great$10.53–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Review moat
Bad45,889.45avg incumbent reviews — the moat a new listing must climb