59
diaper genie bags refill
Launch itA $10.2M/yr market growing +0.3% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$10.2M$10.2M/yr · 3.0M searches
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Price range
Great$7.48–$42.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,330.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand