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50

dekor classic diaper pail refills

Worth a look

Shows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 71Growth 19Conversion 99Competition 27Returns 87Price range 84Avg price 92Brand share 13Review moat 25Quality gap 23

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.67

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$10.64–$43.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$767K

$767K/yr · 198K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,191.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Products