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coterie diapers
Launch itA $7.0M/yr market growing +3.3% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$7.0M$7.0M/yr · 1.8M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$67.65avg listing price — sweet spot $15–$100
Price range
Good$9.00–$129.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,040.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand