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coterie diapers size 2
Launch itA $3.4M/yr market growing +5.2% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$3.4M$3.4M/yr · 655K searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$42.20avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$20.06–$119.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,073.82avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand