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coppertone water babies lotion spf 50
Worth a lookShows searches that convert (19.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Growth
Incredible+253.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Market size
Good$475K$475K/yr · 171K searches
Price range
Good$8.40–$21.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,099.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand