69
baby sunscreen
Launch itA $4.9M/yr market growing +90.1% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.9M$4.9M/yr · 2.0M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Growth
Great+90.1%90-day search growth — must beat 0% to launch
Price range
Great$7.75–$57.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,473.88avg incumbent reviews — the moat a new listing must climb