60
baby spoons
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 2.8M searches
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Okay$4.03–$21.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Review moat
Bad8,061.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality