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baby food
Launch itA $9.1M/yr market growing +7.1% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$9.1M$9.1M/yr · 5.9M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Price range
Great$1.36–$107.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,280.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality