55
baby book
Worth a lookShows a $2.7M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size
Incredible$2.7M$2.7M/yr · 3.8M searches
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Price range
Great$8.23–$40.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,003.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality