How competitive is the Avent Natural Nipples 0 niche on Amazon United States?

2 brands and 14 sellers compete in Avent Natural Nipples 0 on Amazon United States. The top 5 Avent Natural Nipples 0 products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Avent Natural Nipples 0?

Avent Natural Nipples 0 buyers on Amazon United States complain most about Leak-Proof, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the Avent Natural Nipples 0 niche?

Avent Natural Nipples 0 sells for $13.19 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $12.42–$13.57. The average incumbent carries 3,344 reviews — the moat a new listing must climb.

Avent Natural Nipples 0

brand-locked demand (top 5 brands take 100% of clicks) — Avent Natural Nipples 0 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44

This niche Category average · 2,472 niches

Is Avent Natural Nipples 0 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avent Natural Nipples 0 is a $380K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Avent Natural Nipples 0: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.7% over the last 90 days and 16.7% of searches end in a purchase.

$380K

revenue / yr

Units sold / yr30K

Search volume / yr-9.7%173K

Conversion rate16.7%

Avg price$13.19

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 14

Top-5 product click share97%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Avent Natural Nipples 0 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44

Price: $13.54
Rating: 4.8/5
Reviews: 4,069
Age: 1y ago

Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44

Price: $13.57
Rating: 4.7/5
Reviews: 1,207
Age: 1y ago

Philips Avent Natural First Flow Nipple 4 Pack SCF657/43

Price: $12.42
Rating: 4.7/5
Reviews: 6,511
Age: 7y ago

Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44

Price: $13.04
Rating: 4.7/5
Reviews: 1,207
Age: 1y ago

Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44

Price: $13.14
Rating: 4.8/5
Reviews: 4,069
Age: 1y ago

Newest

by launch date

Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44

Price: $13.54
Rating: 4.8/5
Reviews: 4,069
Age: 1y ago

Philips Avent Anti-Colic Nipples - Flow 2 4-Pack SCY762/44

Price: $13.57
Rating: 4.7/5
Reviews: 1,207
Age: 1y ago

Philips Avent Anti-Colic Nipples - Flow 1 4-Pack SCY761/44

Price: $13.04
Rating: 4.7/5
Reviews: 1,207
Age: 1y ago

Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44

Price: $13.14
Rating: 4.8/5
Reviews: 4,069
Age: 1y ago

Philips Avent Natural First Flow Nipple 4 Pack SCF657/43

Price: $12.42
Rating: 4.7/5
Reviews: 6,511
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Philips Avent97%
Dr. Brown's3%
Open — no brand owns it (0%)

Avent Natural Nipples 0 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR16.7%Products6Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews3,344Avg BSR#7

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Avent Natural Nipples 0 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

avent nipples 250K/yr -2.0%17.4% conv.
philips avent nipples size 246K/yr -11.7%18.6% conv.
dr brown wide neck preemie nipple10K/yr +14.0%5.4% conv.
philips avent nipples flow 28K/yr -26.4%16.7% conv.
avent preemie nipple7K/yr +2.3%6.3% conv.
dr browns wide neck preemie nipples5K/yr +19.5%6.0% conv.
avent size 2 nipples7K/yr -20.0%20.7% conv.
avent anti colic nipples 16K/yr -3.1%10.7% conv.
philips avent preemie nipple6K/yr -8.7%8.7% conv.
philips avent size 2 nipple6K/yr -26.7%27.6% conv.

What reviews say buyers love and hate about Avent Natural Nipples 0

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall26%

“Excellent quality baby bottles”

Size-Overall13%

“These fit the Avent bottles perfectly”

Leak-Proof10%

“theres no leakage”

Advertised Vs Actual Product9%

“Does the job”

Breastfeeding Friendly9%

“Better flow for breastfed babes”

What buyers complain about

79% of reviews

Leak-Proof31%

“Leaked”

Value For Money8%

“Too expensive”

Size-Overall8%

“They are the wrong size nipple for these bottles”

Advertised Vs Actual Product7%

“Lies”

Functionality-Overall6%

“Ended up going a different route since these dont pass the triangle test”

Avent Natural Nipples 0 return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

46%

2Functionality-Overall

3Advertised Vs Actual Product

4Leak-Proof

5Breastfeeding Friendly

Common Avent Natural Nipples 0 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avent Natural Nipples 0 32/100 on Amazon United States — Skip it. The niche generates $380K/yr across 6 tracked products. Search demand moved -9.7% over the last 90 days.