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Avent Natural Nipples 0

Fail

The top 5 brands take 100% of clicks, so Avent Natural Nipples 0 is a Fail.

Flapen Score
32
32 / 100
Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44
Market size
$380K/yr173K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
97%top-5 click share · 2 brands · 14 sellers

Flapen Score

Avent Natural Nipples 0 against its category

The dotted line is the Baby Products average. Past it, Avent Natural Nipples 0 is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avent Natural Nipples 0 market on Amazon at a glance

Shoppers on Amazon United States searched for Avent Natural Nipples 0 173K times last year and spent an estimated $380K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $380K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
16.7%
Market size, estimated
$380Ka year
Peak month
July1.2× the quietest month
Top search term
avent nipples 250K searches a year

02 · Price

A sale here is worth $13.19.

Listings sell for $13.19 on average, from $12.42 to $13.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $13.19 that is $40K to $53K a year per listing.

Average price
$13.19under the $15 to $100 sweet spot
Price range
$12.42–$13.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$40K–$53K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Bottle-Feeding. It carries 3,344 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Bottle-Feeding
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
3,344per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Avent Natural Nipples 0 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Avent Natural Nipples 0 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Avent Natural Nipples 0 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avent nipples 250K/yr
  • philips avent nipples size 246K/yr
  • dr brown wide neck preemie nipple10K/yr
  • philips avent nipples flow 28K/yr
  • avent preemie nipple7K/yr
  • dr browns wide neck preemie nipples5K/yr
  • avent size 2 nipples7K/yr
  • avent anti colic nipples 16K/yr
  • philips avent preemie nipple6K/yr
  • philips avent size 2 nipple6K/yr

Reviews and returns

What reviews say buyers love and hate about Avent Natural Nipples 0

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Leak-Proof”
3.3%of orders come back
“Leaked”
A buyer, on “Leak-Proof”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Avent Natural Nipples 0 questions

Answered from the same tracked data.