Aussie Bubs Toddler Formula
FailThe top 5 brands take 100% of clicks, so Aussie Bubs Toddler Formula is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $226K/yr86K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 506 sellers
Flapen Score
Aussie Bubs Toddler Formula against its category
The dotted line is the Baby Products average. Past it, Aussie Bubs Toddler Formula is stronger. Inside it, weaker.
Market
The Aussie Bubs Toddler Formula market on Amazon at a glance
Shoppers on Amazon United States searched for Aussie Bubs Toddler Formula 86K times last year and spent an estimated $226K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $226Ka year
- Peak month
- September2.8× the quietest month
- Top search term
- kendamil toddler formula26K searches a year
02 · Price
A sale here is worth $27.46.
Listings sell for $27.46 on average, from $17.91 to $43.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $27.46 that is $21K to $27K a year per listing.
- Average price
- $27.46inside the $15 to $100 sweet spot
- Price range
- $17.91–$43.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$27K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Baby Foods. It carries 1,588 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Baby Foods
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,588per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Aussie Bubs Toddler Formula products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bubs Goat Toddler Nutritional Drink Non-GMO Whole Goat Milk-Based Gentle Formula for Kids 12-36 Months 20 oz
- Price
- $29.15
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 1y ago

Bubs 365 Grass Fed Toddler Nutritional Drink Non-GMO Whole Milk-Based Formula for Kids 12-36 Months 20 oz
- Price
- $26.22
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago

Kabrita Goat Milk-Based Toddler Nutrition Drink 1224 Months Gentle & Easy to Digest Clean Label Project Certified Supports Gut Health Immunity & Brain Development 28oz (Pack of 1)
- Price
- $43.30
- Rating
- 4.7/5
- Reviews
- 2,808
- Age
- 11y ago

Premium European Toddler Nutritional Milk Drink Powder | Made in France Grass-Fed Milk | DHA Iron & Protein | Non-GMO | Great for Smoothies & Picky Eaters | 1 Year and Older
- Price
- $17.91
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 2y ago

Pure Bliss by Similac Irish Farms Toddler Drink * Easy to Digest Non-GMO Powder 24.7-oz Can
- Price
- $25.58
- Rating
- 4.6/5
- Reviews
- 1,154
- Age
- 7y ago
Trending
estimated 90-day click momentum
Kabrita Goat Milk-Based Toddler Nutrition Drink 1224 Months Gentle & Easy to Digest Clean Label Project Certified Supports Gut Health Immunity & Brain Development 28oz (Pack of 1)
- Price
- $43.30
- Rating
- 4.7/5
- Reviews
- 2,808
- Age
- 11y ago

Bubs Goat Toddler Nutritional Drink Non-GMO Whole Goat Milk-Based Gentle Formula for Kids 12-36 Months 20 oz
- Price
- $29.15
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 1y ago

Premium European Toddler Nutritional Milk Drink Powder | Made in France Grass-Fed Milk | DHA Iron & Protein | Non-GMO | Great for Smoothies & Picky Eaters | 1 Year and Older
- Price
- $17.91
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 2y ago

Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz
- Price
- $31.42
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 1y ago

Bubs 365 Grass Fed Toddler Nutritional Drink Non-GMO Whole Milk-Based Formula for Kids 12-36 Months 20 oz
- Price
- $26.22
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago
Newest
by launch date
Haven A2 Cow Toddler Formula Whole Milk No Added Sugar No Seed Oils Grass Fed Milk from New Zealand DHA Omega-3 Probiotics & Prebiotics Lutein Easy to Digest 12+ Months 14.1oz
- Price
- $18.20
- Rating
- 4.1/5
- Reviews
- 183
- Age
- 1y ago

Bubs Goat Toddler Nutritional Drink Non-GMO Whole Goat Milk-Based Gentle Formula for Kids 12-36 Months 20 oz
- Price
- $29.15
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 1y ago

Bubs 365 Grass Fed Toddler Nutritional Drink Non-GMO Whole Milk-Based Formula for Kids 12-36 Months 20 oz
- Price
- $26.22
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago

Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
- Price
- $27.91
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 1y ago

Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz
- Price
- $31.42
- Rating
- 4.7/5
- Reviews
- 2,143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
506
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Bubs87%
- Kabrita4%
- PediaGROW3%
- Similac3%
- Haven3%
- Open — no brand owns it (0%)
Demand
Aussie Bubs Toddler Formula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Aussie Bubs Toddler Formula search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kendamil toddler formula26K/yr
- bubs toddler formula24K/yr
- organic toddler formula31K/yr
- kendamil toddler4K/yr
- aussie bubs toddler formula544/yr
- bubs goat milk formula stage 3222/yr
Reviews and returns
What reviews say buyers love and hate about Aussie Bubs Toddler Formula
We read the reviews and the return reasons for every product selling here.
“Many additives”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aussie Bubs Toddler Formula questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









