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Aussie Bubs Toddler Formula

Fail

The top 5 brands take 100% of clicks, so Aussie Bubs Toddler Formula is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$226K/yr86K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
92%top-5 click share · 5 brands · 506 sellers

Flapen Score

Aussie Bubs Toddler Formula against its category

The dotted line is the Baby Products average. Past it, Aussie Bubs Toddler Formula is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aussie Bubs Toddler Formula market on Amazon at a glance

Shoppers on Amazon United States searched for Aussie Bubs Toddler Formula 86K times last year and spent an estimated $226K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
9.5%
Market size, estimated
$226Ka year
Peak month
September2.8× the quietest month
Top search term
kendamil toddler formula26K searches a year

02 · Price

A sale here is worth $27.46.

Listings sell for $27.46 on average, from $17.91 to $43.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $27.46 that is $21K to $27K a year per listing.

Average price
$27.46inside the $15 to $100 sweet spot
Price range
$17.91–$43.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$27K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Baby Foods. It carries 1,588 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Baby Foods
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,588per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Aussie Bubs Toddler Formula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

506

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Aussie Bubs Toddler Formula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Aussie Bubs Toddler Formula search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kendamil toddler formula26K/yr
  • bubs toddler formula24K/yr
  • organic toddler formula31K/yr
  • kendamil toddler4K/yr
  • aussie bubs toddler formula544/yr
  • bubs goat milk formula stage 3222/yr

Reviews and returns

What reviews say buyers love and hate about Aussie Bubs Toddler Formula

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Ingredients-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Many additives”
A buyer, on “Ingredients-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Aussie Bubs Toddler Formula questions

Answered from the same tracked data.