Adult Pacifiers

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

637K

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

1.7%

Market size, estimated

$144Ka year

Peak month

August1.4× the quietest month

Top search term

adult pacifier371K searches a year

Listings sell for $13.40 on average, from $8.05 to $30.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $13.40 that is $1K to $3K a year per listing.

Average price

$13.40under the $15 to $100 sweet spot

Price range

$8.05–$30.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #402 within Baby Care. It carries 392 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#402in Baby Care

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

392per listing

Listings tracked

33

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months