47x47 Play Mat for Playpen
MaybeProducts sell for $33.50 on average, inside the sweet spot. But demand is soft, at -20.7% this quarter, so 47x47 Play Mat for Playpen is a Maybe.
- Flapen Score
- 50 / 100Top 25% of 2,472 Baby Products niches · +6 vs the category median of 4450
- Market size
- $254K/yr261K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 17 sellers
Flapen Score
47x47 Play Mat for Playpen against its category
The dotted line is the Baby Products average. Past it, 47x47 Play Mat for Playpen is stronger. Inside it, weaker.
Market
The 47x47 Play Mat for Playpen market on Amazon at a glance
Shoppers on Amazon United States searched for 47x47 Play Mat for Playpen 261K times last year and spent an estimated $254K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $254Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- 47x47 play mat for playpen121K searches a year
02 · Price
A sale here is worth $33.50.
Listings sell for $33.50 on average, from $20.68 to $49.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.50 that is $3K to $8K a year per listing.
- Average price
- $33.50inside the $15 to $100 sweet spot
- Price range
- $20.68–$49.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #84 within Activity & Entertainment. It carries 1,184 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #84in Activity & Entertainment
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,184per listing
- Listings tracked
- 27
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top 47x47 Play Mat for Playpen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
41%
Top 20: 94%
Open market
13%
- Brand 130%
- Brand 215%
- Brand 314%
- Brand 414%
- Brand 511%
- Brand 64%
- Open — no brand owns it (7 brands, 13%)
Demand
47x47 Play Mat for Playpen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top 47x47 Play Mat for Playpen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 47x47 play mat for playpen121K/yr
- 47x47 play mat18K/yr
- 47x47 playpen mat29K/yr
- 47 x 47 playpen mat21K/yr
- playpen mat 47x4716K/yr
- 48x48 playpen mat16K/yr
- play pen mat 47x4712K/yr
- baby play mat 47x4710K/yr
- play mat 47x477K/yr
- 46x46 playpen mat5K/yr
Reviews and returns
What reviews say buyers love and hate about 47x47 Play Mat for Playpen
We read the reviews and the return reasons for every product selling here.
“Inaccurate size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Baby Car Seat Fan
$31K/yr+151.9%
Training Diapers 2t-3t
$6.1M/yr+8.7%
Tummy Time Toys
$11.8M/yr-9.5%
Sunscreen Brush
$615K/yr+314.7%
Toddler Step Stool
$4.1M/yr-7.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 47x47 Play Mat for Playpen questions
Answered from the same tracked data.