66
spray wax
Launch itA $1.4M/yr market growing +31.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 921K searches
Price range
Great$6.43–$69.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,138.46avg incumbent reviews — the moat a new listing must climb