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snow broom
Skip itSoft demand (-96.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$908K$908K/yr · 1.1M searches
Avg price
Good$104.44avg listing price — sweet spot $15–$100
Review moat
Okay1,766.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.43–$287.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-96.6%90-day search growth — must beat 0% to launch