70
shop rags
Launch itA $1.7M/yr market growing +11.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$33.32avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 447K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.91–$161.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,460.34avg incumbent reviews — the moat a new listing must climb