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oil filter
Launch itA $5.4M/yr market growing +18.0% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$5.4M$5.4M/yr · 7.8M searches
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Price range
Great$3.65–$70.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,684.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality