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cabin air filter
Launch itA $20.4M/yr market growing +12.0% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$20.4M$20.4M/yr · 12.8M searches
Competition
Incredible15%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$20.18avg listing price — sweet spot $15–$100
Price range
Great$7.36–$111.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,691.95avg incumbent reviews — the moat a new listing must climb