12v 5w Bulb
FailPrices span $2.73–$14.89, mostly outside the sweet spot, so 12v 5w Bulb is a Fail.
- Flapen Score
- 31 / 100Ranks 7,009 of 7,287 Automotive niches · −18 vs the category median of 4931
- Market size
- $46K/yr60K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 60 sellers
Flapen Score
12v 5w Bulb against its category
The dotted line is the Automotive average. Past it, 12v 5w Bulb is stronger. Inside it, weaker.
Market
The 12v 5w Bulb market on Amazon at a glance
Shoppers on Amazon United States searched for 12v 5w Bulb 60K times last year and spent an estimated $46K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $46Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- 2825 bulb37K searches a year
02 · Price
A sale here is worth $8.16.
Listings sell for $8.16 on average, from $2.73 to $14.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.16 that is $2K to $4K a year per listing.
- Average price
- $8.16under the $15 to $100 sweet spot
- Price range
- $2.73–$14.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #145 within Lights, Bulbs & Indicators. It carries 5,620 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 2.3%
- Average rank
- #145in Lights, Bulbs & Indicators
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 5,620per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top 12v 5w Bulb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
60
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Brand 164%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (2 brands, 7%)
Demand
12v 5w Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top 12v 5w Bulb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2825 bulb37K/yr
- sylvania 2825 bulb7K/yr
- sylvania 28255K/yr
- 2825 license plate bulb5K/yr
- 2825 light bulb3K/yr
- 28253K/yr
Reviews and returns
What reviews say buyers love and hate about 12v 5w Bulb
We read the reviews and the return reasons for every product selling here.
“falling apart after few years”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12v 5w Bulb questions
Answered from the same tracked data.









