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12v 5w Bulb

Fail

Prices span $2.73–$14.89, mostly outside the sweet spot, so 12v 5w Bulb is a Fail.

Flapen Score
31
31 / 100
Ranks 7,009 of 7,287 Automotive niches · −18 vs the category median of 49
Market size
$46K/yr60K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
71%top-5 click share · 8 brands · 60 sellers

Flapen Score

12v 5w Bulb against its category

The dotted line is the Automotive average. Past it, 12v 5w Bulb is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v 5w Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 12v 5w Bulb 60K times last year and spent an estimated $46K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
9.4%
Market size, estimated
$46Ka year
Peak month
November3.0× the quietest month
Top search term
2825 bulb37K searches a year

02 · Price

A sale here is worth $8.16.

Listings sell for $8.16 on average, from $2.73 to $14.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.16 that is $2K to $4K a year per listing.

Average price
$8.16under the $15 to $100 sweet spot
Price range
$2.73–$14.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #145 within Lights, Bulbs & Indicators. It carries 5,620 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
2.3%
Average rank
#145in Lights, Bulbs & Indicators
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,620per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 12v 5w Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

60

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Brand 164%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

12v 5w Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top 12v 5w Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2825 bulb37K/yr
  • sylvania 2825 bulb7K/yr
  • sylvania 28255K/yr
  • 2825 license plate bulb5K/yr
  • 2825 light bulb3K/yr
  • 28253K/yr

Reviews and returns

What reviews say buyers love and hate about 12v 5w Bulb

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
1.8%of orders come back
“falling apart after few years”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12v 5w Bulb questions

Answered from the same tracked data.