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12 Inch Wiper Blade Rear

Fail

The average product has 35,150 reviews to catch up to, so 12 Inch Wiper Blade Rear is a Fail.

Flapen Score
31
31 / 100
Ranks 7,009 of 7,287 Automotive niches · −18 vs the category median of 49
Market size
$79K/yr122K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
69%top-5 click share · 7 brands · 54 sellers

Flapen Score

12 Inch Wiper Blade Rear against its category

The dotted line is the Automotive average. Past it, 12 Inch Wiper Blade Rear is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Wiper Blade Rear market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Inch Wiper Blade Rear 122K times last year and spent an estimated $79K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
6.8%
Market size, estimated
$79Ka year
Peak month
February2.0× the quietest month
Top search term
12 inch rear wiper blade25K searches a year

02 · Price

A sale here is worth $9.46.

Listings sell for $9.46 on average, from $5.89 to $16.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.46 that is $2K to $5K a year per listing.

Average price
$9.46under the $15 to $100 sweet spot
Price range
$5.89–$16.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #33 within Windshield Wipers & Parts. It carries 35,150 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#33in Windshield Wipers & Parts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
35,150per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top 12 Inch Wiper Blade Rear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

1%

  • Brand 144%
  • Brand 231%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

12 Inch Wiper Blade Rear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top 12 Inch Wiper Blade Rear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 inch rear wiper blade25K/yr
  • 12 inch wiper blade17K/yr
  • 12 wiper blade rear15K/yr
  • 12 rear wiper blade14K/yr
  • 12 wiper blade9K/yr
  • rear wiper blade 12 inch10K/yr
  • 12 inch wiper blade rear11K/yr
  • rear windshield8K/yr
  • rain x rear wiper blades6K/yr
  • windshield wipers 12 inch rear5K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Wiper Blade Rear

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Compatibility-Overall”
1.7%of orders come back
“Not compatible”
A buyer, on “Compatibility-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 12 Inch Wiper Blade Rear questions

Answered from the same tracked data.