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12 Inch Light Bar

Fail

Demand is soft, at -12.0% this quarter, so 12 Inch Light Bar is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$134K/yr115K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
50%top-5 click share · 15 brands · 20 sellers

Flapen Score

12 Inch Light Bar against its category

The dotted line is the Automotive average. Past it, 12 Inch Light Bar is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Light Bar market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Inch Light Bar 115K times last year and spent an estimated $134K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
3.3%
Market size, estimated
$134Ka year
Peak month
November2.1× the quietest month
Top search term
12 inch light bar31K searches a year

02 · Price

A sale here is worth $34.77.

Listings sell for $34.77 on average, from $9.92 to $109.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.77 that is $3K to $9K a year per listing.

Average price
$34.77inside the $15 to $100 sweet spot
Price range
$9.92–$109.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Lights, Bulbs & Indicators. It carries 1,973 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Lights, Bulbs & Indicators
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,973per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top 12 Inch Light Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

14%

  • Brand 151%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (9 brands, 14%)

Demand

12 Inch Light Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 12 Inch Light Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 inch light bar31K/yr
  • 12 light bar21K/yr
  • 12 led light bar21K/yr
  • 12 inch led light bar20K/yr
  • 12in light bar5K/yr
  • led light bar 12 inch4K/yr
  • 12 in light bar4K/yr
  • nilight 12 inch light bar2K/yr
  • 12in led light bar3K/yr
  • light bar 12 inch3K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Light Bar

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Brightness/Shine/Glow”
2.9%of orders come back
“Not very bright”
A buyer, on “Brightness/Shine/Glow”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 12 Inch Light Bar questions

Answered from the same tracked data.