10w60

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

+23.5%

Conversion, latest week

6.5%

Market size, estimated

$103Ka year

Peak month

May1.6× the quietest month

Top search term

10w609K searches a year

Listings sell for $85.21 on average, from $13.10 to $243.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $85.21 that is $9K to $21K a year per listing.

Average price

$85.21inside the $15 to $100 sweet spot

Price range

$13.10–$243.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$9K–$21K

Returns

0.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #753 within Oils & Fluids. It carries 356 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

50%

Out of stock, average day

9.2%

Average rank

#753in Oils & Fluids

Average rating

4.79 starsAmazon United States average 4.42 stars

Average reviews

356per listing

Listings tracked

12

The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

113 months