10w40 Motorcycle Oil
MaybeAn estimated 0.5% of orders come back. But the products selling today already average 4.8★, so 10w40 Motorcycle Oil is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 7,287 Automotive niches · +9 vs the category median of 4958
- Market size
- $940K/yr434K searches / yr
- 90-day growth
- +42.6%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 115 sellers
Flapen Score
10w40 Motorcycle Oil against its category
The dotted line is the Automotive average. Past it, 10w40 Motorcycle Oil is stronger. Inside it, weaker.
Market
The 10w40 Motorcycle Oil market on Amazon at a glance
Shoppers on Amazon United States searched for 10w40 Motorcycle Oil 434K times last year and spent an estimated $940K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $940K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- +42.6%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $940Ka year
- Peak month
- April2.4× the quietest month
- Top search term
- motorcycle oil106K searches a year
02 · Price
A sale here is worth $39.87.
Listings sell for $39.87 on average, from $6.47 to $73.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $39.87 that is $50K to $60K a year per listing.
- Average price
- $39.87inside the $15 to $100 sweet spot
- Price range
- $6.47–$73.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $50K–$60K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #164 within Oils & Fluids. It carries 3,012 reviews at 4.82 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 95%
- Out of stock, average day
- 0.3%
- Average rank
- #164in Oils & Fluids
- Average rating
- 4.82 starsAmazon United States average 4.42 stars
- Average reviews
- 3,012per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top 10w40 Motorcycle Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 4L
- Price
- $62.33
- Rating
- 4.9/5
- Reviews
- 7,721
- Age
- 19y ago

Valvoline 4-Stroke Motorcycle Full Synthetic 10W-40 Motor Oil 1 Quart
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 3,136
- Age
- 12y ago

Lucas Oil 10767 High Performance Conventional SAE 10W-40 Motorcycle Oil - 1 Quart
- Price
- $8.92
- Rating
- 4.8/5
- Reviews
- 321
- Age
- 15y ago

Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart
- Price
- $6.47
- Rating
- 4.8/5
- Reviews
- 658
- Age
- 14y ago

Motul 7100 4T 10W-40 Full Synthetic Motorcycle Oil - Ester Technology - API SP JASO MA2 Wet Clutch Safe - Engine and Gearbox Protection for Street Sport Adventure 1L
- Price
- $18.98
- Rating
- 4.8/5
- Reviews
- 9,305
- Age
- 18y ago
Trending
estimated 90-day click momentum
Castrol GTX 10W-40 Conventional Motor Oil 5 Quarts
- Price
- $23.19
- Rating
- 4.8/5
- Reviews
- 1,862
- Age
- 12y ago

Valvoline 4-Stroke Motorcycle 10W-40 Motor Oil 1 Quart
- Price
- $6.47
- Rating
- 4.8/5
- Reviews
- 658
- Age
- 14y ago

Motul 104299 7100 15W-50 Motor Oil Full Synthetic Motorcycle Engine Lubricant
- Price
- $61.65
- Rating
- 4.8/5
- Reviews
- 1,333
- Age
- 12y ago

MOBIL 1 RACING 4T FULL SYNTHETIC MOTOR OIL
- Price
- $15.86
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 10y ago

Lucas Oil 10767 High Performance Conventional SAE 10W-40 Motorcycle Oil - 1 Quart
- Price
- $8.92
- Rating
- 4.8/5
- Reviews
- 321
- Age
- 15y ago
Newest
by launch date
ULTRA 1PLUS 4T 10W-40 Motorcycle Oil Synthetic Blend API SL JASO MA2-10W40 Motor Oil 1 Gallon
- Price
- $34.59
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 4y ago

Valvoline 4-Stroke Motorcycle Full Synthetic SAE 10W-40 Motor Oil 1 QT Case of 6
- Price
- $51.91
- Rating
- 4.8/5
- Reviews
- 3,136
- Age
- 6y ago

TRIAX XTerra 4T 10W-40 Full Synthetic 4 Stroke Engine Oil | For Motorcycles ATVs Quads & Snowmobiles | Exceeds JASO MA2 & API SL/SM/SN | True All Season | Race Ready (1 Gallon)
- Price
- $35.13
- Rating
- 4.8/5
- Reviews
- 370
- Age
- 7y ago

Liqui Moly 4T 10w-40 Street 4-Liter
- Price
- $41.62
- Rating
- 4.9/5
- Reviews
- 717
- Age
- 9y ago

MOBIL 1 RACING 4T FULL SYNTHETIC MOTOR OIL
- Price
- $15.86
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
115
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 99%
Open market
9%
- Motul35%
- Valvoline31%
- Lucas Oil8%
- Castrol6%
- Liqui Moly5%
- Triax5%
- Open — no brand owns it (4 brands, 9%)
Demand
10w40 Motorcycle Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.4×
Search terms
Top 10w40 Motorcycle Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- motorcycle oil106K/yr
- 10w40 motorcycle oil98K/yr
- motul 7100 10w4058K/yr
- 10w-40 motorcycle oil26K/yr
- 10w 40 motorcycle oil18K/yr
- amsoil 10w4016K/yr
- motul 10w4021K/yr
- motul 710013K/yr
- amsoil 10w40 motorcycle oil13K/yr
- mobil 1 racing 4t 10w-407K/yr
Reviews and returns
What reviews say buyers love and hate about 10w40 Motorcycle Oil
We read the reviews and the return reasons for every product selling here.
“Just wish it were a bit cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10w40 Motorcycle Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









