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10w40 Motorcycle Oil

Maybe

An estimated 0.5% of orders come back. But the products selling today already average 4.8★, so 10w40 Motorcycle Oil is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 7,287 Automotive niches · +9 vs the category median of 49
Market size
$940K/yr434K searches / yr
90-day growth
+42.6%search demand this quarter
Competition
62%top-5 click share · 10 brands · 115 sellers

Flapen Score

10w40 Motorcycle Oil against its category

The dotted line is the Automotive average. Past it, 10w40 Motorcycle Oil is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10w40 Motorcycle Oil market on Amazon at a glance

Shoppers on Amazon United States searched for 10w40 Motorcycle Oil 434K times last year and spent an estimated $940K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $940K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
+42.6%
Conversion, latest week
5.4%
Market size, estimated
$940Ka year
Peak month
April2.4× the quietest month
Top search term
motorcycle oil106K searches a year

02 · Price

A sale here is worth $39.87.

Listings sell for $39.87 on average, from $6.47 to $73.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $39.87 that is $50K to $60K a year per listing.

Average price
$39.87inside the $15 to $100 sweet spot
Price range
$6.47–$73.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$50K–$60K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #164 within Oils & Fluids. It carries 3,012 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#164in Oils & Fluids
Average rating
4.82 starsAmazon United States average 4.42 stars
Average reviews
3,012per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top 10w40 Motorcycle Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$94K$188K$282K$376K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

115

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 99%

Open market

9%

  • Motul35%
  • Valvoline31%
  • Lucas Oil8%
  • Castrol6%
  • Liqui Moly5%
  • Triax5%
  • Open — no brand owns it (4 brands, 9%)

Demand

10w40 Motorcycle Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top 10w40 Motorcycle Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • motorcycle oil106K/yr
  • 10w40 motorcycle oil98K/yr
  • motul 7100 10w4058K/yr
  • 10w-40 motorcycle oil26K/yr
  • 10w 40 motorcycle oil18K/yr
  • amsoil 10w4016K/yr
  • motul 10w4021K/yr
  • motul 710013K/yr
  • amsoil 10w40 motorcycle oil13K/yr
  • mobil 1 racing 4t 10w-407K/yr

Reviews and returns

What reviews say buyers love and hate about 10w40 Motorcycle Oil

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Lubrication”
28%of negative reviews mention “Value For Money”
0.5%of orders come back
“Just wish it were a bit cheaper”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common 10w40 Motorcycle Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data