10w30 Motor Oil

Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

760K

Growth, 90 days vs prior 90

+27.6%

Conversion, latest week

9.2%

Market size, estimated

$1.5Ma year

Peak month

April2.3× the quietest month

Top search term

10w30 motor oil280K searches a year

Listings sell for $21.00 on average, from $5.37 to $69.13. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $21.00 that is $84K to $105K a year per listing.

Average price

$21.00inside the $15 to $100 sweet spot

Price range

$5.37–$69.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$84K–$105K

Returns

0.5%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Oils & Fluids. It carries 5,948 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Oils & Fluids

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

5,948per listing

Listings tracked

22

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

97 months