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39

00 grease

Skip it

Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 31Competition 42Returns 97Price range 70Avg price 95Brand share 45Review moat 49Quality gap 19

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.09

avg listing price — sweet spot $15–$100

Price range

Good$7.41–$128.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,556.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$66K

$66K/yr · 86K searches

Growth

Bad-49.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 00 grease is a $66K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

00 grease market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$47K–$62K
units × avg price
Conversion rate
2.5%
Avg BSR
#633
Page quality
0%
Prime
36%
Sponsored
68%
Out of stock
10.3%
Avg brand age
118 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

127

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

17%

  • BLACKHAWK PERFORMANCE31%
  • Generic28%
  • John Deere7%
  • MowerPartsGroup6%
  • Bar's Leaks6%
  • BAP6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Weekly Amazon search volume, last 27 weeks — -49.8% search growth over the last 90 days.
6K4KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top 00 grease search terms

  • 00 grease45K/yr
  • nlgi 00 grease9K/yr
  • 00 grease for gear boxes9K/yr
  • stens 00 grease11K/yr
  • ep 00 grease3K/yr
  • 00 grease snowblower7K/yr
  • snowblower gearbox grease2K/yr
All search terms

Top 00 grease products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about 00 grease

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great results”

Lubrication16%

“Great Lubricant”

Advertised Vs Actual Product11%

“Just what I needed”

Efficiency10%

“Works as it should”

Value For Money10%

“Good price”

Ease Of Use5%

“Easy to use”

Leak-Proof3%

“wasnt leaking everywhere”

Adhesion/Stickiness3%

“It has excellent adhesion”

Durability2%

“durable”

Size-Overall2%

“it fit the bill”

What buyers complain about

Leak-Proof18%

“grease has leaked out”

Advertised Vs Actual Product11%

“Misleading description”

Value For Money8%

“But it is extremely expensive for the amount that you get”

Lubrication8%

“Problems with this grease that never got any better”

Ease Of Cleaning7%

“Kind of messy”

Ease Of Use5%

“easy to poor”

Functionality-Overall5%

“It did not perform as well as I hoped”

Thickness4%

“This stuff is too thick for caliper slide pins”

Size-Overall3%

“Small parts”

Smell3%

“smelled of the most nauseating odor”

Top return reasons

Leak-Proof23%
Defective Material/Parts18%
Size-Overall13%
Advertised Vs Actual Product11%
Value For Money9%
Compatibility-Overall6%
Lubrication4%
Functionality-Overall3%
Product Condition2%
Maintenance And Repair1%

Common questions

Is 00 grease profitable to sell on Amazon United States?
The niche generates $66K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -49.8%. Flapen's verdict: Skip it (39/100).
How competitive is the 00 grease niche?
13 brands and 127 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in 00 grease?
Top complaints mined from reviews: Leak-Proof, Advertised Vs Actual Product, Value For Money. The return rate is 0.5%.
What does it cost to enter the 00 grease niche?
Listings span $7.41–$128.13; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 1,557 reviews — the moat a new listing must climb.