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00 Grease

Fail

Demand is soft, at -49.8% this quarter, so 00 Grease is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$66K/yr86K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
60%top-5 click share · 13 brands · 127 sellers

Flapen Score

00 Grease against its category

The dotted line is the Automotive average. Past it, 00 Grease is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 00 Grease market on Amazon at a glance

Shoppers on Amazon United States searched for 00 Grease 86K times last year and spent an estimated $66K. The top 5 brands take 78% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
2.5%
Market size, estimated
$66Ka year
Top search term
00 grease45K searches a year

02 · Price

A sale here is worth $31.09.

Listings sell for $31.09 on average, from $7.41 to $128.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.09 that is $0 to $3K a year per listing.

Average price
$31.09inside the $15 to $100 sweet spot
Price range
$7.41–$128.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #633 within Oils & Fluids. It carries 1,557 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
36%
Out of stock, average day
10.3%
Average rank
#633in Oils & Fluids
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,557per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 118 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
118 months

Products

Top 00 Grease products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

127

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

17%

  • Brand 131%
  • Brand 228%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (7 brands, 17%)

Demand

00 Grease search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.6× · 6 of 12 months tracked

Search terms

Top 00 Grease search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 00 grease45K/yr
  • nlgi 00 grease9K/yr
  • 00 grease for gear boxes9K/yr
  • stens 00 grease11K/yr
  • ep 00 grease3K/yr
  • 00 grease snowblower7K/yr
  • snowblower gearbox grease2K/yr

Reviews and returns

What reviews say buyers love and hate about 00 Grease

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“grease has leaked out”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 00 Grease questions

Answered from the same tracked data.