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00 Grease

soft demand (-49.8% this quarter) — 00 Grease doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49

Market size 16Growth 0Conversion 31Competition 42Returns 97Price range 70Avg price 95Brand share 45Review moat 49Quality gap 19
This niche Category average · 7,287 niches

Is 00 Grease profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 00 Grease is a $66K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 39/100.

00 Grease: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.8% over the last 90 days and 2.5% of searches end in a purchase.

$66K

revenue / yr

Units sold / yr2K
Search volume / yr-49.8%86K
Conversion rate2.5%
Avg price$31.09

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers13 · 127
Top-5 product click share60%
Open market22%
Avg brand age118 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement68%
New entrants (1y)4· 1 succeeded
Avg rating4.7★
Avg reviews1,557

Top 00 Grease products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

127

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

17%

  • BLACKHAWK PERFORMANCE31%
  • Generic28%
  • John Deere7%
  • MowerPartsGroup6%
  • Bar's Leaks6%
  • BAP6%
  • Open — no brand owns it (7 brands, 17%)

00 Grease demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR2.5%Products22Brands13Top 5 Brands78%OOS Rate10.3%Rating4.7★Reviews1,557Avg BSR#633
6K4KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top 00 Grease search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 00 grease45K/yr
  • nlgi 00 grease9K/yr
  • 00 grease for gear boxes9K/yr
  • stens 00 grease11K/yr
  • ep 00 grease3K/yr
  • 00 grease snowblower7K/yr
  • snowblower gearbox grease2K/yr

What reviews say buyers love and hate about 00 Grease

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall24%

Great results

Lubrication16%

Great Lubricant

Advertised Vs Actual Product11%

Just what I needed

Efficiency10%

Works as it should

Value For Money10%

Good price

What buyers complain about

71% of reviews
Leak-Proof18%

grease has leaked out

Advertised Vs Actual Product11%

Misleading description

Value For Money8%

But it is extremely expensive for the amount that you get

Lubrication8%

Problems with this grease that never got any better

Ease Of Cleaning7%

Kind of messy

00 Grease return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
23%
2Defective Material/Parts
18%
3Size-Overall
13%
4Advertised Vs Actual Product
11%
5Value For Money
9%

Common 00 Grease questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 00 Grease 39/100 on Amazon United States — Skip it. The niche generates $66K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -49.8% over the last 90 days.
00 Grease buyers on Amazon United States complain most about Leak-Proof, Advertised Vs Actual Product, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.