47
wool felt
Skip itSoft demand (-29.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.00avg listing price — sweet spot $15–$100
Price range
Good$6.53–$37.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,373.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$182K$182K/yr · 409K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.7%90-day search growth — must beat 0% to launch