56
vision board
Worth a lookShows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 3.5M searches
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Price range
Good$4.00–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,276.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.3%90-day search growth — must beat 0% to launch