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stencils
Launch itA $1.0M/yr market growing +2.9% this quarter with returns at 1.8% — clears our launch bar.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 4.2M searches
Review moat
Good697.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.85–$31.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale