60
soap molds
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.7M searches
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.80–$114.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,408.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch