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soap making supplies
Worth a lookShows a sweet-spot price point ($44.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$44.03avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 1.6M searches
Price range
Good$5.80–$135.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,187.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.3%90-day search growth — must beat 0% to launch