65
snap
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 1.4M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.49avg listing price — sweet spot $15–$100
Price range
Good$4.00–$36.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,241.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch