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scrapbooking supplies
Worth a lookShows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.1M$4.1M/yr · 18.3M searches
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$3.30–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,014.46avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch