59
scissors
Launch itA $10.2M/yr market growing +8.4% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$10.2M$10.2M/yr · 7.5M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Price range
Okay$4.41–$19.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.23avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad22,652avg incumbent reviews — the moat a new listing must climb