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organic rosemary oil
Launch itA $1.4M/yr market growing +5.9% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 966K searches
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.93–$34.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,414.83avg incumbent reviews — the moat a new listing must climb