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keychain making supplies
Launch itA $1.1M/yr market growing +16.3% this quarter with returns at 1.3% — clears our launch bar.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 3.2M searches
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Great$3.99–$47.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good912.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality