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jewelry making supplies
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Market size
Good$809K$809K/yr · 3.6M searches
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Price range
Good$1.61–$34.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,953.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale